Tracey E. Mitchell

When I first started out marketing online I did not know what an autorepsonder was or why I needed one.  I only heard the word for the first time after I became a member of  MLSP aka My Lead System Pro. I learned that it is essential to have an autoresponder so that you can build a relationship with your list.  The autorepsonder I chose was AWeber because it was and still is highly recommended and seems to be the industry standard.

Aweber is a full service autoresponder service that features email newsletters, auto- responders and web forms, allowing internet and network marketers to not only capture leads but communicate with them using pre-written messages, which are delivered with one click of a button.

Your number one priority as a marketer is to build a reliable and responsive list…to do this you need a reliable way to communicate with them.  And using an auto responder is a good way to do that.

 

These are the features that you get with AWeber:

-Unlimited email messages that you can send out

-Unlimited follow up messages

-You can easily generate forms for your website of blog

-You get Statistical reports for every campaign that you send

-You can track the data for your ads

-There is no limit to the amount of broadcasts that you can do

-You get web form templates that you can design anyway that you like

-A very helpful customer service staff that is there for you 24/7

-Plus much more!

 

AWeber works like this:

When a customer signs up on your webform for additional training and tips, they either automatically get put on your email marketing list or they may have to confirm that they want to be on your list making them a double opt in.

You can use Aweber to send out emails automatically at anytime of the day.  You can also set up a series of emails that will go out to your list in the intervals that you select.   With an autoresponder everything is automated.   All you have to do is write the email once and it will go out to any new subscribers on your list. They also can unsubscribe automatically.

Your first priority as a marketer is to build a loyal and responsive list.  This way when you send an offer out to them they will be ready to buy.  According to research studies, people need to be exposed about seven times to a product or service before decide to buy.

If you effectively master list-building then there will be no limit on the amount of income that you can make.

 

Using AWeber to get prospects on your list:

By now you are probably wondering how to get prospects to your list. Well, when you drive traffic to your blog or website it is imperative that you have something of value to offer them.  Most of the time people will visit for a few seconds and may never return.  So what you need to do is to grab their attention as soon as they land on your site.  You do this by spotlighting the value that you can provide up front.

Once you have subscribers on your list, you can send them follow up messages utilizing AWeber. Don’t bombard your list with sales pitches all the time. You should mostly provide them with information that will help them with solutions to whatever their problem is.

You will come to see that as your subscribers get to know you that they will begin to trust you as you continue to send them useful information.  You must nurture your list so that they will continue to allow you to communicate and market to them.

Your subscribers will actually start to buy your products and services that you offer the longer you keep them on your list.

Using AWeber autoresponder software easily allows you to keep in contact with all your prospects 24 hours a day and 7 days a week, with you doing very minimal work.

You can get started with  AWeber for just $1 for the first 30 days, for a maximum 500 subscribers.  After the trial AWeber will cost you only $19 a month. While it is not the most inexpensive autoresponder service, it is reasonable, reliable, and has high in box deliverability.

So if you want an autoresponder service that you can count on then look no further than AWeber.  Elite marketers consistently rank AWeber at the top when it comes to autoresponder services.

To Your Prosperity!

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Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.

Subscriber Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

Content

Many ISP’s filter based on the content that appears within the message text.

Website URL:

Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

Words/phrases:

Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

Images:

Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

Attachments:

With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.

CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.

Reputation

Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:

•http://www.isipp.com/iadb.php
•http://www.bondedsender.com
•http://www.habeas.com

Relationships & Whitelisting

Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.  Don’t have an autoresponder?  Two great services are Aweber and Get Response.

To Your Prosperity!

P.S. – Get the #1 Attraction Marketing System On The Internet! – Click Here!